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DuckDuckGo's 'No AI' search promotion, the page the company points users to when they want AI features turned off.
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Google said people love AI search. DuckDuckGo's installs jumped 30% the next week.

DuckDuckGo's US downloads climbed about 30% and its no-AI search page saw 28% more visits the week after Google's I/O push. The backlash is now measurable.